Date updated:01-09-2007
Registering domain names has been and continues to be a big and lucrative business.
Sex.com sold for $12mm this past year to a private equity group. Vodka.com sold for $2mm and business.com sold for $7.5mm in 1999,. The list goes on. Last week, even a two word domain name "AntiSpyware.com" sold for $550,000. And this past year, a misspelled word: "Mortage.com" sold for $242,000.
There are several public companies that are in the domain name business and most of them are interesting buys here so its worth taking a look at a pseudo-domain name index.

-
VRSN
Verisign - $22.98
- -1.12%
- $N/A
The granddady of the domain name business is Verisign, which is the provider of all the .com and .net domain names. All of the registrars are simply reselling the domain names they acquire through Verisign. VRSN has a clean balance sheet with $500mm in net cash and trades also for just a little over ten times cash flows.

-
GOOG
Google Inc. - $533.47
- +0.41%
- $532.385
Google struck a deal in December 2006 with private company GoDaddy, who is the largest domain name registrar. Google is partnering with GoDaddy.com to add domain registration services to its Google Apps for Your Domain product. Google said in a statement that it plans to charge customers $10 per domain, per year. It's a price that includes private registration to protect personal information. GoDaddy is a veritable cash machine but pulled their S1 filing because they didn't like how GAAP forced them to defer, sometimes for years, cash revenues they already had in the bank. "There's no need for us to go public," CEO Bob Parsons said at the time.

-
GOOG
Google Inc. - $533.47
- +0.41%
- $532.385
Google struck a deal in December 2006 with private company GoDaddy, who is the largest domain name registrar. Google is partnering with GoDaddy.com to add domain registration services to its Google Apps for Your Domain product. Google said in a statement that it plans to charge customers $10 per domain, per year. It's a price that includes private registration to protect personal information. GoDaddy is a veritable cash machine but pulled their S1 filing because they didn't like how GAAP forced them to defer, sometimes for years, cash revenues they already had in the bank. "There's no need for us to go public," CEO Bob Parsons said at the time.

-
MCHX
Marchex - $5.17
- -2.64%
- $5.25
Marchex was started by former Go2Net founder and CEO Russ Horowitz. They own over 200,000 domain names including the domains for every zip code in the country. Marchex trades for just a little over 10 times cash flows (enterprise value over EBITDA) and had year over year revenue growth of 26% last quarter.

-
TCX
Tucows Inc - $0.67
- -1.47%
- $0.68
TuCows, another AMEX-listed company, helps connect buyers and sellers of domain names and takes fees in the middle. TuCows is currently the fourth largest domain name registrar.

-
IGM
Ishares S&p Gsti - $49.79
- -0.50%
- $50.10
InterSearch Group (IGM) on the AMEX owns valuable domains like IRS.com.
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